A few thoughts on branding for newbie business owners and start-ups.
By Guest Jacqui Garcia

Right now, at this very moment, there’s a small business owner Googling his heart out. He’s researching the word “branding.” What it means, what it does, why it matters, etc.

Often times we start businesses because we have something to offer – A skillset per say. These skills have been honed over time, and we’ve become experts. Unfortunately, those skills never encompass the entire gamut of expertise necessary for starting and running a business.