The Basics of Branding Your Business

A few thoughts on branding for newbie business owners and start-ups.
By Guest Jacqui Garcia

Right now, at this very moment, there’s a small business owner Googling his heart out. He’s researching the word “branding.” What it means, what it does, why it matters, etc.

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Small business marketing tools designed to help you balance your business.

Often times we start businesses because we have something to offer – A skillset per say. These skills have been honed over time, and we’ve become experts. Unfortunately, those skills never encompass the entire gamut of expertise necessary for starting and running a business.

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